Vitamin C

Not All Vitamin C Is Born Equal -

It’s fair to say that vitamin C has had a MOMENT in skincare in the last five years. It’s not surprising, given the fact that this powerful antioxidant has many skin benefits, including helping to brighten and protect the skin (more on that coming up). Vitamin C is pretty complex when it comes to skin formulations, as we’re about to reveal. It’s important to note that not all vitamin C products out there are equal. Read on to find out why

Let’s begin with a few reasons why we recommend incorporating vitamin C into most skincare routines. This multifunctional powerhouse ingredient is a major antioxidant, which means it will defend your skin against free radical damage from environmental aggressors, like pollution and UV rays. It works seamlessly at both the surface level and deep down, to protect skin DNA for optimal cellular health. It also helps support the body’s natural production of collagen, which improves the appearance of lines, wrinkles, and acne scarring. If you’re concerned about hyperpigmentation or dull skin (who isn’t?), then vitamin C is a great active ingredient to add to your routine as it helps to even out the skin tone and brighten. As an anti-inflammatory ingredient, vitamin C helps combat the signs of ageing, as there is a very close link between ageing and inflammation in the body. Vitamin C also supports the skin’s natural production of hydration in the long term, helping to keep the skin in optimal condition.

Does that sound great? YES! But we must caution restraint – don’t just grab any old product labeled vitamin C and expect to get all of these benefits. We have to talk about science first . . .

The body exclusively relies on the purest, water-soluble form of vitamin C—L-ascorbic acid. To achieve the benefits detailed above, the clinically validated level is 15%. While fat-soluble vitamin C remains stable in formulations and is present in certain products, it remains unusable by the body, so steer clear! You may have heard about vitamin C products deteriorating rapidly, and that's entirely true. L-ascorbic acid is likely to oxidise if exposed to water, air, or light; it will go brown and in terrible news, become ineffective! Some products may start oxidizing shortly after opening, making large bottles of vitamin C serum a no-go. Some skincare companies offer powdered vitamin C that you can mix into a serum at home to prevent oxidation. The only trouble is it’s not possible to achieve the clinically validated percentage of 15% once it’s mixed.

So, what’s the solution? Well, our ultra-specialist, research and development team has it! They've created the now multi-award-winning EverActive C&E® + Peptide, the pioneering vitamin C serum that solves all formulation challenges. This unique serum, distributed in three UV-protective 15mL vials, is not only rich in nourishing vitamin E but also infused with Matrixyl® Synthe ‘6®, a potent bio-memetic peptide proven to support collagen and hydration. Now, you might be asking, where's the big C? Well, the big-hitting magic comes in the cap! Cleverly suspended above the serum in an air, light, and watertight cap are 2.7 grams of crystallized L-ascorbic acid—the precise dose needed for a 15% vitamin C serum! Our engineering team went to town on this one, ensuring that the cap flap opens fully when activated and stays in place while you mix the serum and crystals.

You get to embrace your inner chef/witch/skincare scientist as you compress the cap to release the crystals into the serum, shake for 60 seconds, and replace the cap with a professional-grade pipette. We love a pipette, and this version accurately releases the perfect-sized droplet every time. Each morning, simply apply 5 drops to your face and neck after cleansing and exfoliating. Your skin gets clinically-proven results in every drop.

The big secret is that vitamin C is NOT seasonal; you can use it year-round! Its protective benefits are particularly helpful in the summer.  Vitamin C is a key ingredient in fighting pigmentation, making it your go-to post-summer saviour. (Read our Summer Skin SOS blog here.)

As we begin to move into the cooler months, the environment will soon start to change, and as we get cold and the heat goes on, our skin is likely to suffer, becoming dry or dehydrated and looking dull. Once again, call on vitamin C for antioxidant support, extra hydration, and that radiant glow.  

Your skin pro will guide you through incorporating EverActive C&E® + Peptide into your daily routine and, as ever, provide you with all the advice and help you need to make sure you hit those skin goals! Don’t delay, boost your skin with a powerful dose of 15% L-ascorbic acid, and get ready to explain why you have that summer glow even as the weather cools down.

Microbioem Skincare

Microbiome skincare

is not something that involves simply including a single probiotic-based ingredient in a product. Caring for the microbiome is an entire philosophy in product design that needs to permeate into every element of the way a product is created.

Probiotic ingredients

We call these Biotech ingredients – they’re Prebiotics, Postbiotics, and Probiotics.

True probiotics are living microorganisms that, when administered in adequate amounts, provide a health benefit to the host (that’s you). So, by definition, they’re good for you. They’re also alive. It’s a challenge to include live microbes in a skincare product and there are very few brands that have successfully achieved this. Living probiotics offer benefits that other microbe-based ingredients don’t. They produce lactic acid to maintain skin’s pH and hyaluronic acid to improve hydration. They produce substances that fend off harmful microbes, and they calm skin’s immune system to control inflammation while improving barrier function, which leads to more resilient skin.

It’s common for a brand to state that they use probiotic ingredients, while not including living microbes in their products. In most cases, the ingredients they refer to are actually postbiotics – they’re non-living preparations of beneficial microbes.

Postbiotic ingredients include lysates (microbial cells are broken open to release cell contents) and tyndallised microbes (heat-killed probiotic microbes). These are not living microbes, but they can still provide benefits for skin and its microbiome. These benefits include calming the immune system, defending from pathogens, and improving barrier function.

Postbiotic ingredients are easier to include in products than live probiotics and therefore most microbiome skincare products would opt to include one of these types.

Prebiotics are substances that promote the growth of beneficial microbes. So, they don’t contain microbes or any parts thereof, but they support a healthy microbiome by increasing populations of good microbes.

 Preservatives

Preservatives exist in a product to stop the product from spoiling – that is, to stop microbes from growing in it. So, preservatives kill microbes or inhibit their growth. That’s what they’re meant to do in a product, so it isn’t a problem when the product is on a shelf. However, that product must then be applied onto skin. This is where the problem begins. If the product contains harsh preservatives like parabens or phenoxyethanol, they will continue to inhibit and kill microbes after application, which may damage the skin microbiome – the last thing we want is to kill the microbes that are helping us. For this reason, a product that truly cares for the skin microbiome uses as mild a preservative system as possible. Synthetic preservatives also have other potential problems, such as links to allergies and hormone disruption.

 Foaming agents

The modern skincare industry has a problematic relationship with skin’s natural oils. There is a tendency to remove them with harsh cleansers, as if they are somehow the enemy. It’s common to use harsh surfactants like Sodium Laureth Sulfate, Sodium Lauryl Sulfate, and other sulphated surfactants in cleansers. These foaming agents are known irritants and they damage the skin barrier. They also strip the natural oil (sebum) off skin, which isn’t a good thing, as sebum is important for barrier function and a balanced skin microbiome. The average person has become accustomed to foamy cleansers, often assuming that they are necessary to achieve clean skin. This isn’t the case. It’s possible to make cleansers containing mild (or no) surfactants, which aren’t as foamy and don’t strip sebum as aggressively. Sebum is an important nutrient source for microbes, so a good microbiome skincare product won’t strip it with very foamy products.

 Oil choices

The microbes in a healthy skin microbiome rely on sebum. This complex oil mixture acts as the perfect nutrient source, feeding beneficial microbes while killing harmful ones. Mineral oils, petrochemicals, and other occlusive oils form a layer on the skin’s surface, which signal the presence of oil here, so skin reduces sebum production. These occlusive oils are not a useful nutrient source for beneficial microbes, and they produce other nasty side effects. This is an undesirable outcome for the microbiome because the production of their valuable nutrient source is threatened. It’s also an undesirable outcome for the healthy function of your skin because sebum is a key part of the barrier, being necessary for retaining moisture.

 Our Skins pH

Skin is a very selective environment. It’s a microbial ecosystem, but it doesn’t want just any microbes to grow there. It only supports the growth of a very specific group of microbes – the ones that evolved with our skin. The “familiar friends” that help skin work better. One way that skin keeps the right kind of microbes is by producing acids. Keeping the skin environment acidic makes life difficult for the wrong types of microbes, but those familiar friends can handle it – they’ve been dealing with the acidic environment for a long time. If a product supports a healthy microbiome, it should support the healthy pH of skin – somewhere between 4.5-5.5.

A good microbiome skincare product can achieve all these using natural and organic ingredients while being effective.